When we think about financial planning, the first thing that comes to mind is not investment returns, the right amount of insurance, products or anything of the sort. Instead, we think about people, we think about goals, we think about the things people "do" with money. Planning is also about the "possibilities" – what could we do? Planning is about living life on purpose, building the life you want, the life you dream about. It doesn’t matter how old you are; you could be a millennial with your whole life ahead of you or you could be 80; either way, planning is still vitally important.
We also think about the role of a financial advisor and what kind of relationship we want to have with our clients. What do our clients want and need from us? We know what they don’t want – they don’t want to be sold anything and they don’t want to second-guess whether what is being recommended is really in their best interest. We believe what they want is a most trusted advisor, one who is a valuable resource and serves as more than just a facilitator of product sales.